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In a move set to stimulate property sales, any scheme with completions prior to March 2021, will benefit from Rishi Sunak’s unprecedented stamp duty holiday initiative announced today as part of the governments measures to stimulate economic growth after the economic suffering caused by the Covid19 pandemic.

The stamp duty holiday will run from today until 31st March 2021 and will apply on any residential property with a value up to £500,000. This means that home buyers could save up to £15,000 if they complete their purchase before the deadline ends. It will also benefit landlords who will still have to pay the 3% stamp duty surcharge, but who will not have the standard stamp duty applied on their purchase.

This provides a unique opportunity for developers to market any completed or near completion properties for quick sales in order that buyers can leverage the massive saving that this stamp duty holiday will provide. There will be a lot of competition to attract the attention of the buyers who are in a position to complete in the coming 9 month period, so having a cohesive marketing solution that enables developers to broadcast their message and make the market aware of their product will be essential.

House Marketing can create marketing solutions that respond to continually adapting market conditions. Talk to us about how to quickly create a marketing solution so that you can leverage the stamp duty holiday to increase your sales.

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