Does it sometimes feel like your marketing is on mute?
You’ve sent out a thousand emails, been posting on social, advertised on google and send mail to everyone in your catchment, but tumbleweed. It feels like everyone has muted your marketing and the message isn’t getting through.
We specialise in creating measurable and effective marketing solutions for property developers and other property businesses to support in the generation of leads and to get your message in front of your existing and potential customers. Find out how to reclaim your voice today.
1. Know your Market
Often when you’re not being heard, its because you’re talking to the wrong people. We work to take time to really understand who your customers are so that you are talking to people who will engage with you and who are likely interested in your product or service.
2. Develop Personas
You need to understand your customer beyond simply who they are – you need to learn where they hang out, what other brands they associate with, what they aspire to and what brings them joy. By doing this you can make sure that your marketing is talking to people about what they want rather than about what you want to sell them. This is also a great way of making sure that your assumed target market actually exists!
3. Choose the right Medium
Your marketing needs to be a cohesive and easy to consume asset. If its hard for customers to engage or if you’ve chosen a medium that isn’t their preferred medium, you are unlikely to achieve traction. Trying to reach busy executives? Well don’t expect them to open your promotional emails. A personalised letter might work better. Want to reach young first time buyers in their late 20s, certain social media channels are a must.
4. Talk their Language
Depending on who you’re talking to, you should use different language to link with their personality types as well as your product. If you’re reaching families, look at language that focuses on benefits to family, if you’re talking to young singles you could do something more fun and frivolous, executives perhaps more serious and investment focused. Think carefully about who you’re talking to and target them accordingly.
With digital marketing and direct marketing, we are now fortunate to be able to secure the data that we need to personalise marketing. This means that you can target sub-groups of your target market and serve them different messaging and content designed for their specific wants and needs. That means that having spent the time identifying your customers and defining where to find them and how to talk to them, you can then specifically reach them with certain messaging.
I want to be heard!!
We hear you! We are here to talk about making your marketing more effective and getting your message to the people who are going to buy your product or service. Get in touch today.
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