Island Blu –
Brand spanking new
IslandBlu was chosen as the name is evocative of an exotic beachside resort with blue skies and seas. Although the development isn’t on an island, having the canal on one side and the river on the other, the feeling is very much one of being surrounded by water. The word island also implies a place of sanctuary and privacy.
House then developed the IslandBlu logo offering different colour and style options. The chosen logo uses the colours of sand and sea with a contemporary splash motif. The colours and the outline of the motif are used as a theme throughout the marketing materials to consolidate the branding.
They say that first impressions last, and it’s true. The application of great branding can make a difference to your company and its products. It’s a field where specialist skills are essential, so call in the experts, talk to House Marketing.
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