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House Marketing were tasked with creating a CGI flythrough to support in the promotion of The Valentine, an under construction student accommodation scheme in Gants Hill, London.

Although we were appointed by the developer, Tide Construction, the project was designed in order to support the management company, CRM Students, in generating interest from potential future students to pre-let the accommodation during the construction period.

Beginning with carefully crafting a path through the common areas of the scheme, House Marketing set about to show The Valentine student accommodation scheme in a visually appealing way. The idea behind the CGI flythrough video was to enable prospective student tenants to visualise life at the scheme and get an idea about the wide range of common facilities that tenants could enjoy. We showcased study spaces and a reception with delivery lockers, a large common room as well as a dedicated cinema and gaming rooms and an outdoor courtyard.

The space was modelled in full from architectural plans using the specification to create the details needed for a realistic visual output. Once rendered, the CGI flythrough then had music added as well as captions and other visual effects in order to create a cinema worthy finished result.

House Marketing have a dedicated in-house 3D CGI & Visualisation team who create all of our computer generated stills and footage. We have created a range of CGIs for numerous clients. If you’re interested in creating some CGIs for your property scheme, why not take a look at some of our work.

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