The impact of PropTech on
development sales and marketing
PropTech or Property Technology is a broad term and has been described as “one small part of the wider digital transformation of the property industry … a movement driving a mentality change within the real estate industry and its consumers regarding technology-driven innovation in the data assembly, transaction, and design of buildings and cities.”
Last year ‘PropTech’ was a buzzword, this year we should understand and embrace it. Property has always been a prize target for investors and marketing will always be a significant element of making a sale.
Change is inevitable particularly in the digital world, so take it on board and work with it but not at the expense of your relationships. Here are a few tips that you should follow to make sure you stay on the right track:
Keep up to speed in the property industry, read what’s happening particularly on specialised websites. The more you know, the better you can anticipate market trends.
Stay up to date with technology. Invest in equipment and marketing tools that will help your business.
Keep your existing clients happy but try to find new tactics to grow your client base.
The Grey Matter
Keep it working. Give yourself just a couple of hours a week to think about improving the processes you use or how you could enhance your profitability yet remain competitive.
Try answering the question: “Why do clients come to my company?” Once you’ve got the answer, make sure you deliver consistently so clients won’t want to go elsewhere.
An Open Mind
Be mindful of changing patterns within the industry and avoid denial.
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