Tip 19: Do Some Housekeeping
Keeping your website well maintained
You should treat your website like it’s your a shop floor. Your website is the first thing the majority of new customers will see when searching for your services. Regular website maintenance is essential in order to keep up your company’s image. The more professional and easy to navigate a website is, the more likely you are to receive enquiries and have more traffic.
You want your customers to have a good experience when using your website. If a website is not checked on a regular basis issues may arise that you haven’t noticed, this could include broken links or contact forms not working.
In the same way that you would clean your shop floor to keep it looking nice and fix or replace any broken fixtures and fittings, you need to keep your website clean and fresh. Updating systems such as wordpress and any plugins being used helps to ensure that your site is also up to date with support and will work in the latest browsers as functions deprecate over time. Additionally, as the web browsers change what they support over time, it can help ensure that your website will continue to perform to its best.
Server maintenance (where your website is hosted) is also critical to ensure that your website continues to run effectively and that your hosting solution is fit for purpose. By keeping tabs on your server, it can help identify a need for additional server capacity if, for example, your website is receiving a lot of traffic.
How quickly a website loads is also important. According to studies, over 40% of traffic will leave a website if it takes more than 3-4 seconds to load. You should check your websites loading time regularly and make any updates in order to make sure you are giving the best experience to your customers. Speed optimisation is a combination between SEO and maintenance. A well maintained website and server is likely to be faster.
We provide website maintenance for the websites that we develop. If you’re interested in a website that we can look after to give it the best longevity of life, please get in touch with our team for a web consultation.
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