Tip 7: Your Digital Shop Window
Your website is your shop window in today’s digital world, especially given the current self isolation increasing reliance on digital technologies. .
It is often the first impression you give to potential customers. If your company has been recommended through word of mouth, your logo/site signage or through search engine searches , your website will be your first point of contact.
If people are looking for information, more likely than not they will turn to the internet. Your potential customers will use search engines as part of their journey when looking for a new home, it is important to ensure that your site can be found and is relevant to customers based on what they have searched for.
Your website needs to be attractive to potential customers and make a good first impression. When creating a good website, it is essential to make it easy to navigate and help the customer take a journey through your offering. Any website should be entirely mobile and tablet responsive, this means that the website should adapt and still look good and work well when consumed on any device.
Contact details and enquiry forms should be easy to find, as should key information about your product. You don’t want to lose your visitors’ interest if they find they are wasting a lot of time trying to navigate your website. The majority of people will consider how well designed and functional a website is a direct reflection of a business thus influencing their opinion of your business.
House Marketing design and create cohesive and effective websites for property businesses that can support in generating leads and enhancing brand reputation. If you’re ready to create your perfect digital window display, then get in touch with us today.
Check out our other Tips for Marketing Remotely
Find all of our tips so far for marketing remotely during the Coronavirus isolation or sign up for advance access to the weeks’ tips direct to your inbox every Monday.